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Online share trading the way it should be


As Australia's newest online broker, our aim is to make online share trading and investing the way it should be.

That means we want to bring real value and innovation to traders and investors with no complicated pricing plans, no catches and no complexity. Just simple, easy to use, great service for online broking at an affordable price.

Our offer to you

Our offer is simple.

You can buy or sell shares on the Australian Securities Exchange (ASX) and trade from just $15 or 0.1% for trades over $15,000 and:

  • You'll get free ASX quotes, stock prices and company information.
  • You'll access market updates, follow company announcements and
  • You'll be able set up multiple watch-lists for your favourite stocks.

Plus you'll find it so easy to trade in so many ways. You can use our advanced website, the Bell Direct iPhone application, or even SMS.

Why you pay less

You may be wondering how Bell Direct can offer trades on the ASX from only $15, when other brokers charge around two or three times as much?

Over the past ten years, many of us at Bell Direct have been involved in developing online share trading platforms in the Australian market. And many of us are frequent traders, just like you.

So we know online trading and investing inside out.

The truth is, many other share trading websites were developed last century, when investing online with the ASX was new.

Our platform, which was built this century incorporates new technologies and tools, and you've got an online share trading experience that is so much better that what you've experienced in Australia.

So as much as we don't want to bore you with technical jargon about how we have the only Web 2.0 online share trading platform, the simple fact is our technology platform and our commitment to providing you with the best online share trading experience in Australia is why we can deliver an affordable and complete experience to you.

Speed is everything

We all know how fast the markets and the ASX can move. And we understand that you want your trading instructions executed accurately and quickly. After all, time is money.

That's why our share trading platform offers automated or Straight Through Processing (STP). That means when you place a trade it will flow through our system to the ASX more quickly than any other platform in Australia.

In fact, we're so committed to speed, we're putting our money where our mouth is! Unlike every other online share trading platform in Australia, we're willing to guarantee that your 'at market' trades will be placed with the ASX in under two seconds. If it's not, you'll pay no brokerage. More >

Information is key

If speed is important, then information is the key which drives your decisions.

Our platform constantly delivers timely information that's relevant to you. You can access:

  • free consensus research
  • free detailed company information from Aspect Huntley (one of Australia's leading research groups)
  • live company announcements from the ASX
  • all the latest Australian business news on every kind of listed stock from start-up to blue chip and more.

What's great about Bell Direct is that not only is the information available at a glance on one page, it's all linked to your share portfolio and your watch lists. So you won't have to trawl through lots of data — you'll only see what's relevant to you.

You'll always come first

We pride ourselves on our customer service. Our main focus is to create a first-class trading experience, whether it's on the website or over the phone, so we know how important it is for you to speak with call centre experts who know their product but are also experienced traders. They know what they're doing and they know how important good service is to you.

Register now

It's free to join Bell Direct and we've made the sign-up process quick and easy.

There's no obligation when you register. Just fill in your details and we'll send you a password which will allow you to browse through our site.

Once you decide to start trading with Bell Direct, it's quick and easy to set up your secure trading account and get cracking.

So if you're paying more than $15 a trade, or simply want a better trading experience, trade your online broker now. Trade with Bell Direct and start enjoying the benefits today!

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The Bell Direct service is provided by Third Party Platform Pty Limited trading as "Bell Direct" (ABN 74 121 227 905) an Australian Financial Services licensee (AFSL 314341) and a Participant of the ASX Limited Group. Bell Direct does not provide investment advice. You should consider your own financial situation, particular needs and investment objectives before acting on any of the information available on this website.

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