Sydney, January 17: Bell Direct has issued an invitation to all customers of Sanford Securities and Avcol Stockbroking to let them know that by simply switching to Bell Direct they can avoid becoming just another number to a big bank when they are automatically migrated to CommSec on January 29.
Launched in November last year, Bell Direct is not only the most innovative and competitively-priced wealth creation platform in Australia, it was also developed by the same people who created Sanford itself more than a decade ago as Australia's first ever online share broker.
As Australia's newest online share broker, Bell Direct is the only major online share trading company that is independent of a major bank.
What is more, it boasts the first entirely new share trading platform to be introduced to the Australian market in over 10 years, using proprietary technology built from the ground up by pioneers in the online share trading arena.
For existing Sanford and Avcol customers the benefits of switching to Bell Direct are clear, according to Bell Direct Chief Operating Officer Lee Muco.
"Bell Direct offers a new benchmark in customer-friendly online share trading, not to mention the fact that we have launched into the market with an unbeatable price proposition of just $15 per trade," Mr Muco said.
He added that Bell Direct's trading platform provided the most customer-centric online trading experience in the market, and because the company is independent of any bank, it is able to offer a completely superior level of service. The company is part-owned by Australia's leading retail stockbroking group, Bell Financial, which listed on the ASX in December last year.
"Sanford and Avcol customers are becoming customers of CommSec whether they like it or not, thanks to last year's purchase by the Commonwealth Bank of Sanford parent IWL," Mr Muco said.
"Bell Direct is extending a warm invitation to all those customers with the firm promise that they will never be treated like mere numbers."
He added that Sanford and Avcol customers, like all other Bell Direct customers, would be able to take advantage of existing resources such as Aspect Huntley Research, live ASX announcements and more.
"What's more, we're planning the introduction of a raft of new product innovations during 2008," Mr Muco said.
Bell Direct Executive Chairman, Steven Goh, who was responsible for the creation of Sanford in 1997, said: "It's not too late for any Sanford or Avcol customers to come across to us and we'll be delighted to welcome them."
Sanford and Avcol customers can register for a Bell Direct account by visiting www.belldirect.com.au.
It takes just a minute to sign up.