December 2, 2008: Bell Direct, the online share trading company that's revolutionising direct share investing, has been named "Cheapest Online Broker" in the prestigious Money magazine "Best Of The Best" Awards 2008.
The win, announced at a Money magazine gala luncheon in Sydney today, and accepted by Bell Direct chief executive officer Arnie Selvarajah, cements the company's position as the most competitively-priced online share trading company in Australia.
Commenting on the award, Selvarajah said it was further recognition of the competition Bell Direct has brought to the online share trading sector since the company began operations in November 2007.
"We are barely a year old and already have shown that we are a genuine and credible competitor in online share trading," Selvarajah said.
The Money magazine award is the second time in less than six months that Bell Direct has been named cheapest online broker, winning the category in the AFR Smart Investor Blue Ribbon Awards 2008, announced in August.
"We'll continue to offer our customers the most competitive brokerage rates in online share trading, but our price advantage is really just one of many factors that have helped Bell Direct become successful," Selvarajah said.
He points to Bell Direct's trading platform which offers the most advanced technology available in the online trading market and which is central to the company's ability to pass on the most competitive pricing to its customer base.
"Because we've developed such innovative and superior technology, Bell Direct clients also enjoy unique, customer-friendly online trading features and resources," Selvarajah said.
Recent product innovations from Bell Direct include a unique two-second placement guarantee for 'at market' share orders and Australia's best iPhone share trading application.
"We have plans to introduce a number of product and service innovations in 2009, all designed to ensure Bell Direct customers continue to enjoy the best possible share trading and wealth creation resources at a competitive price," Selvarajah said.
For further information:
Arnie Selvarajah Chief Executive Officer Bell Direct 03 8663 2783 arnie.selvarajah@belldirect.com.au
Simon Lloyd Senior Consultant Access Public Relations 0424 470 923 simon@accesspr.com.au