Bell Direct online share trading

BELL DIRECT POSTS KEY MILESTONES IN FIRST SIX MONTHS' TRADING

June 17, 2008

Bell Direct will this week record its first six months of operation, a period in which the company has scored a number of key milestones in establishing itself as Australia's most innovative, customer-friendly and cost-effective online share trading platform.

Among the innovations and Australian "firsts" Bell Direct has introduced to the market since it started trading in late 2007 include:

• The first new online share trading platform launched in Australia for a decade.
  
  
• Introduction of Australia's most competitively-priced online trades at just $15
  
  
• Launch of Australia's first SMS share trading service.
  
  
• Implementation of unique customer-friendly online trading features and resources

In addition, Bell Direct is proud of a number of achievements in the past six months that show its commitment and strength as a genuine challenger in the online trading space:

• Five thousand trading customers now registered with Bell Direct
  
  
• Website has experienced 100 per cent uptime since launch, and had no technical glitches during market "meltdown" in January this year
  
  
• Australia's most independent online share trading company – Bell Direct is not owned by a big four bank, unlike all its major competitors.

And not least among the company's milestones have been the appointment of its first chief executive officer, Arnie Selvarajah, in May.

Commenting on Bell Direct's successful first six months, Selvarajah said the company had only just started on its mission to become one of the top three online trading players in Australia.

"We have achieved a great deal in our first six months of trading, and have already proved that we are by far the most innovative company in the market," Selvarajah said.

"To reinforce that, we will be introducing a raft of new products and services in the coming months, all designed to offer our customers the most advanced, customer-friendly share trading and wealth creation platform in Australia."