Sydney, October 1: Bell Direct coped effortlessly on Tuesday as it handled unprecedented trading volumes on its website during the market free fall.
Thanks to its superior technology, Bell Direct's trading platform functioned at full speed throughout Tuesday, and calls to the company's customer contact centre were answered, as always, within 20 seconds.
Because Bell Direct's website handled the major surge in trading volumes so efficiently, there was no spike in the number of calls from customers to its call centre.
According to Bell Direct chief executive officer, Arnie Selvarajah, the extreme conditions in the share market on Tuesday were a test which Bell Direct passed with distinction.
"Our trading platform didn't miss a beat on Tuesday despite our record volume of trades, proving the importance of having the most up-to-date technology in the market.," Selvarajah said.
"When markets start to crash, the last thing investors want to see is their online share trading platform crashing as well," he said.