Free ETF trades until September 30th when you join

ETFs are a low cost way to access global markets & diversify your portfolio


A simply better approach to online investing.

Simply Better

A simply better approach to online investing.

Simply Better


Join Bell Direct


What do I need to join?

Why we are Better

So what do you get with Bell Direct?

Real Broker Research

Daily Trading Ideas

Easy Tax Reporting

Mobile Trading

Free Conditional Orders

1 Second Guarantee

ETF & mFund Filters

Advanced Charting

Simple fees

The more you trade the more you save

Your first 10 trades per month

$15 (up to $10,000)

$25 ($10,000+ to $25,000) | 0.1% ($25,000+)

Your 11th to 30th trades per month

$13 or 0.08%

Whichever is greater

Your 31st to 50th trade per month

$10 or 0.08%

Whichever is greater

mFund trades

From $30

Service Fees

Email alertsFREE
Conditional ordersFREE
Real broker researchFREE
One second guaranteeFREE
Comprehensive tax time reportsFREE
Delayed live data (20 minutes)FREE
Live data per month (FREE after 5 trades per month)$10.00
Live streaming data per month$27.50
WebIRESS per month$79.00

Our competitors see you as a profit centre, not a customer. So imagine the difference if someone invested in you?

Our mission is to help Australians be better off.

What you can trade

We specialise in all ASX listed securities with a 1 second placement guarantee.


Market Insights

When you join Bell Direct you get access to daily market news and real broker research.


Weekly Wrap 18th September

Jessica Amir • Bell Direct


Coronavirus: The best and worst stocks on the Australian share market

Jessica Amir • Bell Direct


Infomedia (IFM)

Chris Savage – Bell Potter Analyst

Investor Solutions

Whether you are starting out or you’re Gordon Gecko, we have a simply better solution.


New to Investing

Get started on your investing journey today. Share market trading can be a little intimidating at first. When you Join Bell Direct you will get access to resources to help you understand the world of online share trading, explore different investment classes and develop an investment strategy.

More on starting out

Experienced Investors

Bell Direct understand what tools the savvy investors need. We offer access to Direct Margin Lending, Platinum Live streaming and integrated IRESS viewpoint. We also offer advanced charting to help you visualise complex pricing data and technical indicators in a simple way.

More for investors

Self Managed Super Funds

If you have an SMSF then shares are likely to be an important part of your investment strategy. When we thought about how to make your SMSF smarter, it made sense to give you value trades, broker research, tools to help with your investment decisions as well as an administration service to look after all the paperwork.

More for SMSFs

How do we stack up?

Bell Direct was built by brokers not bankers, so we understand investors but the devil is always in the detail. See how Bell Direct compares against other online share trading platforms

Compare us

Do you have any questions?

Questions some investors ask

How soon can I start trading after opening an account?

You can generally start trading within:

– 3 working days if you have applied for a new holder identification number (HIN) for your trading account.

– 4 working days if you have requested for a HIN transfer across from your previous broker to your trading account.

We will contact you should we require any further information on your application.

Once the trading account has been activated, you can deposit funds into the Bell Cash Trust account. See how do this in the FAQ question below.

What I.D. do I need to set up an account?

– Your ID details so we can verify your identity online (i.e. Australian passport or driver’s licence)

– Your bank account details (from an Australian bank)

– Tax File Number (optional)

– Company or trust documents if you are opening an SMSF, company or trust account

– Your HIN if you’re switching from another broker

How do I deposit funds to start trading and withdraw funds from my account?

You can deposit funds electronically by either:

BPay: simply use the Biller Code and your BPay Number
Electronic transfer: use your BSB and Account Number

The timing of your funds deposit reaching your Bell Cash Trust is dependent on your bank’s processing time.

If your deposit instruction was completed before your bank’s cut-off time, your funds will normally be in your Bell Cash Trust the next business day.

To withdraw funds, simply visit the fund transfer section in your account and submit a funds transfer request online at anytime.

Your available transfer balance takes into account your cash balance and any buys pending settlement and open buy orders you have at the time of processing your transfer request.

When you submit your transfer request before 2:30pm AEST on business days, your funds transfer is processed on the same day and the funds should be in your nominated bank account the next working day.

After 2:30pm AEST on a business day or on a non-business day, your instruction will be processed at 2:30pm the next business day.

Please note that the cut-off on non-settlement days and shortened ASX trading days such as Christmas Eve and New Year’s Eve is 12.30pm AEST.

How do I transfer my holdings to Bell Direct?

To transfer shares to your Bell Direct account, follow these steps:

1. Determine where the shares are held: at another broker or at a share registry.

2. Fill up the right transfer request form:

For shares from another broker: once logged in, go to Forms in the My Account tab and fill up the Broker to Broker Transfer Request form.

Your details at the other broker must exactly match the details you have with us to allow the transfer. If shares are currently held in a different name, you will need to complete an Off Market Transfer Request form (found in Forms in the My Account tab once logged in) (at a cost of $55 per holding).

For shares from a share registry: once logged in, go to Forms in the My Account tab and fill up the Issuer Sponsored Conversion Request form.

Your details at the share registry must exactly match the details you have with us to allow the transfer. If shares are currently held in a different name, you will need to contact the share registry to change the details before submitting the Issuer Sponsored Conversion Request form.

All the request forms can be found on My account tab once you have logged in.

If you are in the process of opening a new online share trading account with us, you will have the option to transfer a HIN across during the online account setup process.

3. Send us your signed request form by:

Email at
Mail to Bell Direct, GPO Box 1630, Sydney NSW 2001

Once we’ve received it we’ll transfer the shares into your Bell Direct account within 3 days.

You can also watch our tutorial video:

More FAQs

Ranked No 1. for overall client satisfaction by our toughest critic. You.

Investment Trends investors surveys have ranked us No1 for Overall Client Satisfaction 2013, 2014, 2015, 2016, 2017, 2018, 2019.


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What do I need to join?