Backed by brokers,
invested in you.

Our backstory. Helping Australians be better off.

Founded over 15 years ago, we set out to create the ultimate investing platform that would enable every Australian to be better off. Today, we lead the market in customer satisfaction and support our clients to find their investing edge.

A platform that we built, rather than owned and licenced, to give you more confidence and control.

As our business evolves, we remain steadfast in our core values and identify. Our mission to help Australians be better off remains the same.

People are the core of our business. We created the strongest portfolio of people in the market. Experts who are the best at what they do and help you make informed, smarter decisions. That’s why we’ve had the highest overall client satisfaction for over a decade.

Our clients are at the heart of everything we do. We aim to provide an investing edge and get our clients ahead in their investment journey. We’re transparent, fearless, and refreshingly real.


We are apart of Bell Financial Group (ASX:BFG) a leader in the Australian stockbroking industry since 1970


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Share Trading Customer Satisfaction Award Winner 2022

Bell Direct was awarded first place in Finder’s Share Trading Customer Satisfaction Awards for 2022.

Finder Award Badge 2022