About Us

Bell Direct, the online broker created by Bell Potter, for investors who want to trade smarter.

About us

Bell Direct is part of Bell Financial Group, which includes Bell Potter Securities. Bell Direct offers a distinctly superior trading experience, and has been recognised for its outstanding quality, value and customer service in numerous awards since its inception in 2006.

Bell Direct benefits from Bell Financial Group’s long experience in the financial market and is able to offer valuable real broker research from Bell Potter.


Bell Potter Securities is one of Australia’s leading full-service private client stockbroking and financial advisory firms. The firm incorporates Bell Commodities and Bell Foreign Exchange businesses.  

Bell Potter Capital offers margin lending and cash management to provide an integrated and competitive account management service for our clients.

Bell Direct is the online trading platform backed by brokers not bankers, committed to making smart traders smarter.